A new paradigm for TV Advertising Optimization
The proposal is simple but revolutionary:
Stop optimizing your TV campaigns by impressions, and start doing it by reactions.
Some of the insights you will get
What creative works best?
What is the best time to air an ad?
What TV station generates more engagement?
By using digital response measurements, this TV Atributtion solution can calculate the impact that each particular spot generates on it’s audience
Advertisers can improve their results by measuring the effectiveness of schedules, days, channels, shows and creativities.